WinterKids - Overview History of WinterKids WinterKids began in 1997 as a skier development program. Based in Portland, Maine, WinterKids is now a nonprofit organization creating opportunities for youth, their families, and their communities to engage in a variety of healthy, outdoor winter exercise. WinterKids is proud to partner with National Ski Areas Association (NSAA) to bring the WinterKids Outdoor Learning Curriculum to educators throughout the country. SkiTops, the ski tour operators association, has also invested valuable resources to support WinterKids. WinterKids Outdoor Learning Curriculum The WinterKids Outdoor Learning Curriculum is a proven marketing tool designed for use with educators of grades kindergarten through twelve. The WinterKids Outdoor Learning Curriculum is an innovative approach to snow sports promotion that combines skier / snowboarder development and community relations with student health and education. Ski Area Benefits The WinterKids Outdoor Learning Curriculum: is an established marketing tool providing a non-commercial entrée into schools- builds new skiers and snowboarders creates more winter sports enthusiasts- enlists teachers as ski area allies and representatives connects resorts with kids who are interested in snow sports partners nicely with other programs such as ski school and other educational programs alters the growing trend of winter inactivity in the United States How to use WinterKids Outdoor Learning Curriculum The WinterKids Outdoor Learning Curriculum is easy to use. Here is an outline to help you get started. Target the towns you wish to reach. Contact a school principal, teacher, parent, or school board member. Be sure to mention that the WinterKids Outdoor Learning Curriculum:· is a special offer with no strings attached· is aligned with National Education Standards· promotes better academic performance· encourages a lifestyle of health and physical fitness Make an appointment to introduce the WinterKids Outdoor Learning Curriculum. Provide teachers with their own individual copies-teachers who have a copy of the guide sitting on their desks are more likely to use them. Provide copies of and discuss the Implementation Guide for Educators. Follow up in a few weeks-offer special ski area promotions. Follow up next year, providing educators with an updated version of the WinterKids Outdoor Learning Curriculum-maintaining the relationship for continuing marketing opportunities. Add educators to your contact list. Ask local newspapers to showcase your community outreach. Enlist parents, season pass holders, and customers to help spread the word. Encourage more school field trips, more families visiting your slopes, and an increased generation of future skiers and snowboarders. Visit - winterkids.org Introduction Press Release: Click Here Ski Resorts - Licensing Information: Click Here If you would like a sample of the Curriculum Table of Contents - contact NSAA at (303) 987-1111 or nsaa@nsaa.org. The last download is in Adobe Acrobat format. To download your free copy of Acrobat Reader - click this icon: P.O. Box 191981 Sacramento California, U.S.A. 95819 Email to: SkiTops.com