Vision The following information was presented by Bruce Rosard and John Morgan at the March 2001 Network at Whistler. Industry Vision Committee Background We reviewed ski industry research that focused on what the industry needs to do to grow the sports of skiing and snowboarding. Key findings included: 1. The "worst aspects" of snow sports are: Nobody to go with Not fun unless good Hard to learn 2. More than 45% of parents with children would ski more if it were "easier to include children" 3. The earlier people learn to ski or snowboard, the better they become. The better they become the more they ski and snowboard. 4. The lifetime "value" to the ski industry of a skier who begins skiing at age 25 is $14,466 The lifetime "value" to the ski industry of a skier who begins skiing at age 10 is $52,024 The bottom line - GET THEM SKIING AND SNOWBOARDING EARLY, AND MAKE THEM BETTER So we decided to focus our efforts on getting more kids involved in snow sports. Our committee has been instrumental in the founding of an industry wide effort to introduce kids of all ages to the wonders of the mountains. The current working name of this effort is "Mountain Clubs" Mountain Clubs Click Here - For the preliminary Executive Sumary. Vision Statement To Share the Passion of the Mountains Mission Statement "Share our collective passion for the mountains to encourage the educational, recreational, and personal growth of North America's youth using mountain sports as our vehicle." Objectives - SHARE - the passion of the mountains - REACH - kids in schools, clubs, and churches - INFORM - provide an online resource for more information and incentives to get kids (6-18) involved in mountain sports - FOCUS - on fun, recreation, education, physical fitness, the environment and personal growth Participating Organizations The following organizations are currently working with the SkiTops Vision committee on this program: The Skiing Company SIA - Snowsports Industries of America NSAA - National Ski Area Association Snow Monsters PSIA - Professional Ski Instructors of America Ski Area Management Magazine Mountain Travel Symposium EM&M Consumer Ski Shows BEWI Consumer Ski Shows Ski Maine for Kids As the program grows, many other industry associations, organizations and corporations will be joining this effort. Game Plan - Mobilize athletes and media to go to schools and clubs to share the passion of mountain sports on a regional basis. Show a video to get the kids excited and let the athletes introduce the mountains, and motivate the kids to go to the web site for special offers and information on programs. - Develop a web site listing kids programs, events, and special offers that motivate kids and families to go to the mountains. Program Roll Out This program will be rolled out to the ski industry this spring at the following events: SIA conference - early March SkiTops conference - late March Mountain Travel Symposium - early April NSAA conference - early May What can SkiTops members do to contribute? Tour Operator Members: We will be looking for volunteers to go to local schools, churches and other youth organizations to spread the word about this program and be a mentor to kids, teachers and parents to show them how to form clubs and coordinate trips to the mountains. Let us know if you are interested in helping out in your local area. Supplier Members: We need to know about all of the existing programs you offer for kids age 6-18 and for you to consider what additional special offers you would like to provide to help this grassroots effort to grow the sports of skiing and snowboarding. Please get us your information! To get involved, or for more information, please contact: Bruce Rosard - 303-440-7921, ext. 103 | bruce@moguls.com Or John Morgan - 307-739-2635 | morgan@jacksonhole.com Return to Partnership Program P.O. Box 191981 Sacramento California, U.S.A. 95819 Email to: SkiTops.com The Network | General Members | Supplier Members Submit Forms | Sales Tools | Members Home About SkiTops | Specials | Find a Package | Press Releases | Site Home