SkiTops - Ski Tour Operators Association

Ski Tour Operators Association - SkiTops

Education

Education Committee - September 2001

Contributing Members: Eric Fullerton (Chair), Tracey Adams, Jacque Hagerty

EDUCATION

Goals:

Recognize importance of education/total buy in by ALL SUPPLIERS

Creating a more encompassing University site that involves all suppliers (i.e.. Lodging)

Define criteria to be certified-subcommittee will be formed to make a criteria suggestion list of how to be certified.

Beyond agents-Front line education for lodging partners and other guest service people.

Maintaining information on university

100% Buy in by Spring meeting online

IMPLEMENTATION summary:

Buy in

Resort side-100% ASAP

Lodging -criteria for website

By Spring meeting 100% buy in (when finished blast and e-mail out)

Tour Op side of education for Suppliers

By November: Do an email questioning what info suppliers want about Tour operators to train new employees

Map regions, target markets

Types business i.e. group, corporate, IT, etc.

Staff how many, how do they book.

Final e-mail when done!!!

Certification

Sub committee-Jennifer

Template subcommittee will look at other templates that are out there to improve on current University.

Incentives: Explore options for resorts and lodging partners to incentivize certification for

FRONT LINE EDUCATION

Suppliers

Customer Service Pages
Vouchers
E-mail Tour ops
Problems with Front Line

PROBLEMS WITH FAMS-create a handout for spring meeting.

1. Organized chaos -only if time Do; other or extracurricular activities
2. Too many people
3. Pre lim info -> Rental/Ski/Sno Board
4. Fam form...FIT or Group
5. Rooms sell, special request (golf course)
6. Pre Fam jam session
7. Special requests
8. Show only what they sell
9. Notify properties and resorts ahead of time
10. Evaluation and follow-up form

EFFECTIVE FAM CRITERIA

3 days max

Out more often

What tour op wants to see?

One on one tour ops

Notice to suppliers

Blast e-mails

For discussion:

How to decrease turnover of TO agents
Work together for common goal
Future email
Aspen ski tour model
$$$ wages
Comp room and skiing
Set clearly what is available to them at each resort

Members:

Chair: Eric Fullerton
Co-Chair: TBA

Jennifer Clark*
Katie Gardner
Jeff Teneyek*
Karrie Williamson*
Julie Chandler*
Melissa Stanley
Kathleen George*
Tom Croft*
Joanne Perretti
Jessica Sullivan
Marilyn Stinson
Kim Hornbeck
Peter Hunter
Christine Grimble
Andrea Lovasz
Cynthia Stoffel
Denise Krepel*
Steve Broski
Mike Landau
Tracee Adams
John Monson
Shonna Jensen
Kurt Altof*
Meg O'Leary

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Skitops - Ski Tour Operators Association

P.O. Box 191981
Sacramento
California, U.S.A. 95819

Email to: SkiTops.com